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That's what we thought when we applied for .name, especially coupled with mail forwarding at doe.name so jane and john could get jane@doe.name and john@doe.name respectively.

In practice the demand was lacklustre.

We ran a webmail provider prior to that, with 60k domains or so, and the demand was higher for that, basically. To get a decent return out of it, you'd probably have to package it up with services on top, and our investors made us sell off the webmail service when we got .name... It turned out to be the more profitable of the two services. Doh.

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