From Facebook's perspective, the advantage is that everyone has already forfeited any expectation of privacy wrt financial transactions, since they're recorded on a public ledger. They would be able to link certain transaction events (i.e., ones that happen over Messenger or other Facebook properties) to real identities, so this project will give them tons of data to mine
Haven’t thought about this but it makes perfect sense. Thank you for providing this insight.
I guess, ad companies will be ad companies at the end of the day. They will do everything for better targeting and more data.
