Wasn't there an article here a few days ago that said Uber drivers were doing exactly the same thing?

Uber drivers don't get a choice. Some do and try and skirt that system, but it's more obvious and they get in more trouble.

I take a short fare from my work to the train station near daily. If I am contacted by my driver, I never tell them where I am going. I have had MANY drivers, both Uber and Lyft, cancel because it was a sub-$10 fare. This is in Fort Lauderdale, so it isn't like its out in the boonies.

That being said, I might have waited longer, but I always got service when I did live in rural Broward. I was 20+ minutes from everything though, so it was a guaranteed high fare ride for the driver.